If you're a certified death doula who's done the training, sat with the philosophy, and still doesn't have a practice to show for it, keep reading.
Sustaining Deathwork:
Business Building 101
A Six-Week Business Foundations Course for Death Doulas
Co-created by Morgan Fava & Dr. Susan
BUILDING A DEATH DOULA PRACTICE JUST GOT AS REAL AS THE WORK ITSELF
You finished the training. You did the philosophical deep dives. You know why this work matters. What nobody gave you was the rest of it.
The only thing standing between your certification and your first client might be a clear roadmap, a pricing sheet you could actually stand behind, and someone who told you the truth about how this works.
You did the training. So why does this still feel like a hobby you're apologizing for?
Here's what nobody in this field will say out loud: the gap between your certification and your first client isn't a confidence problem. It's not a calling problem. It's not even a readiness problem.
It's that nobody in this field has ever handed you the entrepreneurial training, the systems, or the structure to actually hold the work you're called to do
You know why this work matters. You know it in your body. What you don't have is a pricing sheet you could defend, a community relationship you've actually initiated, or an elevator pitch you've said out loud more than once. You're following other doulas online and calling it research. You have a maybe-client you never followed up with because you didn't know what to charge. You want to keep this work grassroots, real, and in your actual community, and you also know that nobody can find you yet.
That's not a readiness problem. That's a missing foundation.
Sustaining Deathwork: Business Building 101 is the six weeks that builds it.
INTRODUCING
Sustaining Deathwork: Business Building 101
A six-week live cohort for death doulas who are certified, called, and done waiting to actually practice.
This is not another certificate program. You will not walk away with a credential. You will walk away with something you actually built: a business roadmap, a marketing map, a pricing sheet, a first offer, and the inner clarity to use all of it.
Most death doula training stays philosophical. This course gets practical, and it holds the sacred and the practical as both wings of the same bird. There is no single right way to be a doula or run a doula business. What we build here will look like you.
HERE’S WHAT’S INSIDE:
o1
Who You Are in This Work
Doula archetype quiz, your first elevator pitch, and a guided meditation for the inner critic. You leave knowing your foundation, not borrowing someone else's.
o2
The Personality of Your Business
Astrology as business identity, brand clarity, authenticity versus performance. You leave knowing what your business sounds like before you try to market it.
o3
Your People, Your Niche, Your First Real Step
Grounded niche work and one concrete community connection initiated. You leave having taken the first real action, not just planned it.
o4
Money, Pricing, and the Stories Underneath
EFT tapping, Susan's pricing framework benchmarked against CNA rates, reverse income math, sliding scale done with integrity. You leave with a pricing sheet you can actually stand behind.
o5
Marketing, Tools, and How People Actually Find You
Website options at every budget, social media philosophy for grassroots doulas, email list as owned asset, AI tools, scam awareness. You leave with one platform set up and a welcome email written.
o6
Self-Care, Grief, Shadow, and Ceremony
The neuroscience of grief and chronic stress in this work, shadow work as it shows up in undercharging and over-giving, closing ritual. You leave with what you built witnessed and honored.
HOW THIS IS DIFFERENT
o1
We go where the other trainings won't
The field is full of philosophical depth and very little anchored action. We built this course specifically because we were both frustrated by the same gap. You will leave with things you made, not ideas you heard.
The sacred and the practical are both in the room
o2
Morgan holds the inner work: archetypes, astrology, EFT, visualization, the belief systems that show up as business problems. Susan holds the clinical and structural framework: pricing benchmarked against real rates, the neuroscience of sustainability, the business personality lens. Neither of us will let you hide behind the philosophy when you need to make a real decision.
o3
Your practice will look like you
There is no single right way to be a death doula. We teach individuality and authenticity as business strategy, because someone is waiting for your specific expression of this work, and they cannot find you if you're still performing someone else's version of it.
The Tangible Deliverables:
By the end of six weeks you will have built
A practitioner identity statement and elevator pitch, iterated six times
A completed Golden Circle bullseye
A defined target audience and niche
One concrete referral relationship or community connection initiated
A pricing sheet you can stand behind
A website or social presence, however simple
An email list started with at least a welcome email written
A business roadmap for the next ninety days
IS THIS YOU?
You finished your certification and haven't told most people in your life what you actually do yet
You have a Canva logo you made at midnight and a maybe-client you never followed up with because you didn't know what to charge
You keep taking more training hoping it will finally feel like enough
You follow other doulas online and tell yourself you're still getting ready
You want to keep this work grassroots, real, and in your actual community, and you also know nobody can find you yet
You believe in this work deeply and you're exhausted by how philosophical everything is and how little of it tells you what to actually do on Monday morning
You're wondering if you were naive to think people would hire you for this
You know the inner work and the outer work are connected but nobody has ever put them in the same room together and called it a business course
You don't want to be a brand, you want to be a practitioner, and you need someone to show you those aren't mutually exclusive
You are done getting ready
Payment Options
Pay in full
$999
Six weeks of live teaching, real deliverables, and two teachers who will tell you the truth about building a death doula practice. One payment, done.
2 payments of
$511
Same course, same access, same deliverables. Split into two payments so the investment doesn't stop you from starting.
bonus experience
$1500
1:1 Bonus experience with Morgan and Susan. More details below.
BONUS OFFER EXPERIENCE:
Astrology Business Reading with Morgan
A one-on-one reading using your birth chart as a business identity map. We look at how your chart informs your niche, your marketing style, your pricing energy, and where you tend to stall. You leave with a clearer picture of who your business is and how to lead it.
Hands-On 1:1 Session with Dr. Susan
(What would you like this to be? A pricing audit, a practice strategy session, a mock client intake? Give me a sentence on what Susan will actually do with them in this time and I'll write the blurb.)
From Called to Practicing
is the six weeks that bridges the gap between your certification and your actual practice, without asking you to become someone you're not.
ABOUT YOUR TEACHERS
Meet Morgan
Morgan Fava is a death doula, grief educator, and embodied leadership mentor who has spent years watching certified doulas freeze at the exact moment they're supposed to begin. She brings the inner architecture: archetypes, astrology, EFT, parts work, and the belief excavation that turns a stalled practitioner into one who actually books clients. She has built her own multi-offer practice from the ground up and knows exactly where the walls are.
Meet Susan
Morgan Fava is a death doula, grief educator, and embodied leadership mentor who has spent years watching certified doulas freeze at the exact moment they're supposed to begin. She brings the inner architecture: archetypes, astrology, EFT, parts work, and the belief excavation that turns a stalled practitioner into one who actually books clients. She has built her own multi-offer practice from the ground up and knows exactly where the walls are.
IMAGINE IF...
Six weeks from now you have something in your hands. A pricing sheet with your own numbers on it. An elevator pitch you've said out loud enough times that it finally just sounds like you introducing yourself. A website page, however simple. An email list with a welcome email sitting in a draft, ready to send. One hospice or senior living center you've already called. A practice that's starting to feel less like a dream and more like a Tuesday.
That is what we are building together.
FREQUENTLY ASKED QUESTIONS
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Good. We are not teaching you to be an influencer. We are teaching you to be findable by the people who are already looking for someone exactly like you. Grassroots and visible are not opposites.
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Hackysack birthname deeptissue jasmine holographicresonance didgeridoo folkremedy bethechange humanpotential co-op superfood, soundhealing spinalawareness.
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The field is full of philosophical depth and very little anchored action. We built this course specifically because we were both frustrated by the same gap. You will leave with things you made, not ideas you heard.
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We cannot guarantee clients. We can guarantee you will have the tools, the pricing, the presence, and the first concrete community relationship to make getting clients possible. Right now you don't have those things. After six weeks you will.
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The payment plan exists for exactly this reason. And Susan's pricing conversation in week four is built around one question: if you want a specific monthly income, how many clients does your current rate require? The reverse math works the same way here. One client at a fair rate covers this investment.
You already know this work is yours. You've known it since before you finished your certification. What you've been missing is the foundation to actually stand on.
That's what the next six weeks are for.